Comfort is much more than a soft handle.
Comfort is one of the greatest aspects of a design’s effectiveness.
Comfort is usually noticed first. Physical comfort in how an item feels is pleasing to the user. If you do not like to touch it you won't. If you do not touch it you will not operate it. If you do not operate it, then it is useless.
The fundamental flaw with most hand baskets is that they have to be carried in an awkward and uncomfortable manner namely becasue of their handle designs and their basket shapes.
The natural human wrist position while standing is parallel to your sides.
Physical comfort while using an item increases its utility. So to make the hand basket for effective, we position the carrying handle parallel to the body so that the natural wrist position remains neutral while holding the basket.
The utility of an item is the only true measure of the quality of its design. In this case, the right balance between the size and shape of the cargo area and the innovative comfort handle increases the utility of 30L hand basket.
Better ergonomics mean better quality which means you will be more comfortable with the value of the hand basket.
Standard stock color is red, but if a custom color and logo service is required then that can be done too.
Please note that custom orders require a minimum production run of 1000 units.